LinkedIn

LinkedIn 101

Now more than ever, recruiters are using or planning to use social media in their recruitment efforts. Seventy eight percent of recruiters have made a hire through social media and even 42% have reconsidered a candidate based on content viewed in a social profile. LinkedIn remains the king of searching, contacting, vetting, and keeping tab… Read More

Personal Branding

Personal Branding

Knowing how to construct and market your personal brand is a key tool in this day and age. Personal branding is a way to sell yourself, and with social media on the rise, it has become increasingly more important. Before you can be successful in marketing your brand you must first ask yourself some questions… Read More

Pinning for Cause Campaigns

Pinning for Cause Campaigns

As most people know, October has been dubbed Breast Cancer Awareness Month. #BCAM began in 1985 as the American Cancer Society partnered with a pharmaceutical company to raise awareness and promote mammography in woman (the most effective tool in fighting Breast Cancer). The famous Pink Ribbon became popular in 1991 when the Susan G. Komen Foundation handed… Read More

Social Media is not a Marketing Strategy

I am at the National Restaurant Association Show this weekend, and yesterday I sat in a session on marketing that was extremely well done. This wasn’t your normal conference marketing session. My notes have phrases like “Fail Fast. Fail Forward.” and “Meetings and lawyers are the firefighters of fun.” I of course loved it. One message… Read More

What Restaurant Marketers Need to Know About Social Strategy

This post is part of a three-part blog series on social media marketing for restaurants. Post 3/3: What Restaurant Marketers Need to Know About Social Strategy Now that you’ve learned the bare bones of Facebook and Twitter marketing from the previous posts in this blog series, it’s time to work on a social strategy for your restaurant…. Read More

What Restaurant Marketers Need to Know about Twitter

This post is part of a three-part blog series on social media marketing for restaurants. Post 2/3: What Restaurant Marketers Need to Know about Twitter Twitter launched on March 21, 2006. Since then, roughly one billion users have registered for the site (100 million of them are active daily!), sending over 300 billion tweets. With such a large following,… Read More

5 Reasons Your Restaurant Needs a Local Social Media Strategy

Wondering if you need a local social media marketing strategy? You have a great brand presence. Customers recognize you around the globe. Is it enough? Probably not. If you’re still posting to your entire fan base without segmenting your message then you’re missing the point of social media. That is – to be social –… Read More