Giving Tuesday 2014

Thanksgiving Isn’t Over Yet: #GivingTuesday is Here!

Just when you think the post-Thanksgiving festivities are over, think again! #GivingTuesday is back for a third year. Giving Tuesday, which occurs on the Tuesday following Thanksgiving, Black Friday, and Cyber Monday, is a social media-driven effort to devote one day during the holiday season to giving back to communities across the country and to celebrating generosity. Many organizations –… Read More

2014 Social Santa Toy Drive & Anchor Holiday Party

Can you believe Thanksgiving is in just a few days!? The holidays are here, friends! This will be the second year  that we host a toy drive for Operation: Social Santa as the Anchor Holiday Party. On December 11, from 6-8pm at Irish Whiskey on 19th Street, join us for a toy drive and happy hour. If… Read More

LinkedIn

LinkedIn 101

Now more than ever, recruiters are using or planning to use social media in their recruitment efforts. Seventy eight percent of recruiters have made a hire through social media and even 42% have reconsidered a candidate based on content viewed in a social profile. LinkedIn remains the king of searching, contacting, vetting, and keeping tab… Read More

Personal Branding

Personal Branding

Knowing how to construct and market your personal brand is a key tool in this day and age. Personal branding is a way to sell yourself, and with social media on the rise, it has become increasingly more important. Before you can be successful in marketing your brand you must first ask yourself some questions… Read More

Pinning for Cause Campaigns

Pinning for Cause Campaigns

As most people know, October has been dubbed Breast Cancer Awareness Month. #BCAM began in 1985 as the American Cancer Society partnered with a pharmaceutical company to raise awareness and promote mammography in woman (the most effective tool in fighting Breast Cancer). The famous Pink Ribbon became popular in 1991 when the Susan G. Komen Foundation handed… Read More

Social Media is not a Marketing Strategy

I am at the National Restaurant Association Show this weekend, and yesterday I sat in a session on marketing that was extremely well done. This wasn’t your normal conference marketing session. My notes have phrases like “Fail Fast. Fail Forward.” and “Meetings and lawyers are the firefighters of fun.” I of course loved it. One message… Read More

What Restaurant Marketers Need to Know About Social Strategy

This post is part of a three-part blog series on social media marketing for restaurants. Post 3/3: What Restaurant Marketers Need to Know About Social Strategy Now that you’ve learned the bare bones of Facebook and Twitter marketing from the previous posts in this blog series, it’s time to work on a social strategy for your restaurant…. Read More