Social Media is not a Marketing Strategy

I am at the National Restaurant Association Show this weekend, and yesterday I sat in a session on marketing that was extremely well done. This wasn’t your normal conference marketing session. My notes have phrases like “Fail Fast. Fail Forward.” and “Meetings and lawyers are the firefighters of fun.” I of course loved it. One message… Read More

What Restaurant Marketers Need to Know About Social Strategy

This post is part of a three-part blog series on social media marketing for restaurants. Post 3/3: What Restaurant Marketers Need to Know About Social Strategy Now that you’ve learned the bare bones of Facebook and Twitter marketing from the previous posts in this blog series, it’s time to work on a social strategy for your restaurant…. Read More

What Restaurant Marketers Need to Know about Twitter

This post is part of a three-part blog series on social media marketing for restaurants. Post 2/3: What Restaurant Marketers Need to Know about Twitter Twitter launched on March 21, 2006. Since then, roughly one billion users have registered for the site (100 million of them are active daily!), sending over 300 billion tweets. With such a large following,… Read More

5 Reasons Your Restaurant Needs a Local Social Media Strategy

Wondering if you need a local social media marketing strategy? You have a great brand presence. Customers recognize you around the globe. Is it enough? Probably not. If you’re still posting to your entire fan base without segmenting your message then you’re missing the point of social media. That is – to be social –… Read More

What Restaurant Marketers Need to Know about Facebook

This post is part of a three-part blog series on social media marketing for restaurants. Post 1/3: What Restaurant Marketers Need to Know About Facebook As of January 2014, Facebook had over 1.3 billion monthly active users across the globe. With that many people posting, liking, sharing, and commenting, it’s no wonder the site has become… Read More

When It’s Time to Hire a Social Marketing Agency

It’s undeniable that a social media presence is important for the growth of any company in the modern world. Nearly every business has a social media marketing strategy. Some use an in-house team, others hire agencies. So how do you know outside help is right for your company? Here are some ways to know when… Read More

What can Instagram do for you? 5 Ways to Get ‘Gramming!

Instagram is a great form of social media. Facebook and Twitter are good, but they are often overused by companies and therefore overlooked by consumers as their news feeds are cluttered with sponsored stories and tweets. Instagram, on the other hand is fast, fun, and free of words! The visual aspect of Instagram is what… Read More